RE 'Magical' Marketing Award

[Skook]

Question:

When is a site plan not a site plan?

Answer:

a) Who cares.
b) It doesn’t matter.
c) We have a disclaimer.
d) As a developer, I can damn well do as I please.
e) All of the above.


I have to do it again. I am giving Onni, the developer of 'Edgewater at Porpoise Bay', a second nomination for the ‘RE Listing Magical Marketing Award’. Hey, when you’re good, you’re good.

I just discovered Onni has added new pages to its revamped ‘Edgewater at Porpoise Bay’ website and those pages include floor plans for the proposed townhomes. Now, there is a site plan on that page, too, as you can see in the image below.

My first thought was, “Is this it?” and then I noticed that button saying “Site Plan” which I clicked and a .pdf opened in a new tab and lo and behold it shows the same plan as above.

Well, isn’t this wonderful. Looks like Onni has really scaled back and now plans only 27 townhomes where originally there were 32 (back in 2007). So, what is going to occupy the rest of the 10 acres? Maybe instead of two Bocce courts (2007 proposal), there will be 6 - you think? I know back in 2011 Onni development manager, Michael Kershaw, said they would try to give each townhome an oceanview and it doesn’t look like that is going to happen but getting 6 Bocce courts by the ocean would more than make up for that, in my opinion.

So, its 27 townhomes on the revamped 'Edgewater at Porpoise Bay' development site, is it?

I think it is time for a reality check…drum roll please…

All together now…”Well, my golly gosh.”

This is what the new revamped ‘Edgewater at Porpoise Bay’ site plan really looks like. In 2011, this new site plan called for 104 townhomes and then in 2012 Onni went back to the District of Sechelt and said it wanted to add another 12 bringing the total to 116 townhomes. The dark area in the plan above shows where those additional 12 townhomes would go. Now, it will only add those additional 12 townhomes if pre-sales go really well and you can read the story behind this development in this post.

To prove I haven’t pulled this site map out of thin air, I am including the original District of Sechelt document page below. All the pertinent details are on the left hand side of the image.

So, can Onni get away with this magical marketing? Oh, sure.

You see that new Site Map .pdf showing only 27 townhomes has a sentence in fine print at the bottom of the page. I have increased its size and offer it below as well as an explanation for “E. &O.E.“ which you will often find on commercial contracts.

I noticed that Onni still hasn’t corrected the new website’s development location map which shows Edgewater in the wrong spot hugging Dusty Road. Hey, Onni, have you figured out yet how the road got its name?