RE 'Magical' Marketing Award

[Skook]

Aug 14, 2013 RE ‘Magical’ Marketing Award Nomination…

I think everyone is in the doldrums these days. Vancouver Price Drop is on hiatus as is Whispers…so, I feel some levity is in order - time for a new nominee for the RE ‘Magical’ Marketing Award. In my last post, I showed how Realtor Jason Soprovich likes to play with the large screen in listing media room images and it turns out he is not alone.

I found two Sotheby listings that showed some creativity. The agent who is handling the listing on the left decided to appeal to the "Canadian” in all of us by pasting in a hockey game. However, the image on the right really showed some smarts by pasting in an outside shot of the listing itself onto the media screen - good thinking. Alas, no nominee there though since these were the only two examples to be found at Sotheby’s:

I found these two fine examples below at Angell Hasman & Associates Realty, but the nominee nod won’t go to directly to the firm itself because…

…it has to be the Hasman of Agnell Hasman who is behind the cut and paste. Here are four listings below from his own website showing that he has truly mastered this ‘magical’ marketing technique. So, today’s nominee for RE ‘Magical’ Marketing Award goes to that Vancouver gad-about and social butterfly Realtor Malcolm Hasman despite the fact he is obviously stuck in a rut unless he obsessed with that film and/or is the number one fan of director James Cameron who I read is now planning two sequels for his sci-fi movie.

Now, I happened to visit Hasman’s website the other day to see if he had any new mega, mega-buck listings and I think he is now carrying what must be one the most expensive properties in Vancouver. Apparently, it is so pricey that to find out its address and listing price you have to contact Hasman directly. The image below shows the back of the home and the media room gives you a good idea of the home’s opulence…

Yep, definitely stuck in rut. Yawn.

To take a more in depth look at this Point Grey chateau visit Hasman’s listings page. Click on ‘Vancouver’ and this home leads the pack. From what little I know from looking at such design mags as ‘Architectural Digest’, I would have to say that more than a few million went towards the decor. Of course, if you can afford to place Persian rugs throughout the kitchen and directly in front of the honking big stainless steel stove then money is no object. Who do you think owns this little Vancouver pied-a-terre? From looking at the pics, do you think they have any kids or do only two people wander around its thousands of square feet (if you don’t count the must have live-in couple looking after the inside and outside)?

To date, I have noticed only two agents who consistently practice this ‘magical’ marketing technique: Soprovich and Hasman and those two Sotheby listings have been the exception and not the rule. I am beginning to think that when the REBGV offered a 'How to Do More with Your Listing Images' course, only three Realtors signed up.

Something else has crossed my mind, too. Do you think they might be making a few advertisement dollars with product placement? Now, there is a thought.